Mauricio Delgado, associate professor of psychology at Rutgers University, explained to Marketing News in 2014 that social media activity—likes, retweets, comments—activates the brain’s reward center in the same way as a hug, smile or compliment.
- Globally, the average adult spends two hours per day on social media networks, Social Media Week reports, up from 15 minutes per day in 2012.
German researchers from Humboldt University and Darmstadt’s Technical University report one-in-three people felt more dissatisfied with their lives after browsing Facebook—particularly those who browse without contributing.
A study published in Psychological Science reports subjects had the highest “self-control failure rate” with social media—higher than sports, spending and sex.
A study in the journal Psychological Reports: Disability & Trauma found technology addictions share features with substance and gambling addiction.